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FAQ - SEO

What is SEO (Search Engine Optimisation)

Search engine optimisation is a process of manipulating a website so to achieve powerful search rankings with search engines that will drive web traffic to your website. SEO in an ongoing process, beginning with an initial structural changes that the search engines can understand, then a monthly maintenance of adding in-links via directories, articles and social media, a evaluation of search results via keywords and adjustments.

1.How long will SEO take?

The amount of time required to see results of search engine optimisation work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.

2.What is my website ranking dependent on?

Site ranking tends to be "cumulative" and is dependent on the following factors:

* The specific keyword phrases (search terms) that have been targeted.

* The overall competitiveness of your industry - how many players are there.

* Whether you are targeting a regional, national, or international market.

* How well ranking is monitored and the site tweaked over time for SEO improvement.

* The progress of your inbound linking campaign.

* Number of competitor sites achieving new ranking themselves.

3.Can you guarantee No.1 Position

Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase in the organic search engine results. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web. Obtaining a specific ranking is analogous to managing a portfolio.

Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific value or even that the amount will be up at all by a given date.

4.Do you have to make visual changes to our website?

While many of the changes made to your site are done behind the scenes in the source code, it may be necessary to make certain minor changes to your site's copy or layout. In most cases, these changes are minimal. We post all changes made to the front end of your site to our test server for your approval before we go live with the changes.

5.How will I know if What you Do," Is Working"

There are numerous Website Analytics tools available in the market that can help you to track the effectiveness of your campaign. By the end of the first twelve months, you will get an analysis of your activity at the end of the campaign as compared to the baseline established at the beginning of the campaign.

6.How Can I Make Search Engines Find Me?

Search Engines find and categorize your website through the meta tag in the top section of your html code, that is why the information you put in these tags are so relevant and why they need to be unique.

8.How Long is SEO effective Without Maintenance?

Every websites is different on how frequently it will need maintenance but the more competition for your keyword the frequently you will need to add content and in-links, blue wazoo's would never need maintained because no one has even heard about it, let alone searched for it. Where by, Manuka honey is popular and there is plenty of money to be made from it. So it is a very difficult keyword to reach the top of the search results.

9.What Do I look for when choosing a SEO or SEM Consultant?

The ideal Search Engine Marketing Consultant is one that understands the dynamics of marketing, business, and technology - and employs the highest levels of integrity in their work.

There are a number of unethical practices or shortcuts that can be used in search engine optimisation, but the search engines are wise to them and if you're caught you will be penalized or even removed from the search results entirely. You should choose a company that doesn't promote these practices to achieve short-term results for its clients.

You should also expect to benefit from the research expertise, customized approached, management expertise, and on-going consultative process from a SEO firm.

8.Can I Get Your References?

The quick answer is we will work with you to get results, In a short time our clients are very savvy about SEO. Websites that are known to use an SEO provider become targets for further scrutiny and deep searches.

This is sort of like an IRS audit, something most businesses that depend on a revenue flow from their websites are very keen to avoid. We are very confident that our clients will do well in such a review, but no one wants to find out. As a result most clients are reluctant to tell anyone who they use or that they use an SEO company at all.

While we do have references that will talk to our prospective clients under an NDA, don’t ask us for more than a couple. We simply can’t overwhelm the few clients that are willing to disclose their relationship with us with reference requests. This is also an issue for internal referrals.

We have clients who are ecstatic about our work but won’t give us any referrals unless the other business is a very close and trusted affiliate. No one wants that kind of attention from the search engines

9.Which is the best Social Book marking Site

The Best social book marking site is relative to how you use it. Many of the most popular are: Propeller.com, Digg.com, Del.icio.us, Reddit.com, Fark.com, Furl.n#t, Connotea.org, Sphinn.com, Faves.com, Spuri.net, Slapshot.org, Technorati.com, Twitter.com, Tagza.com, Newsvine.com, and Swik.net. We will add a blog in the near future on this subject.

What are the most basic first steps I can take to SEO my site?

Use a well structured website template for building the site, one that uses css files to cut back on excessive html code.

Make every pages content and meta tags unique

Use researched keywords on your website

Plenty of useful content

Submit to major search engines and local directories

Use good grammar.

The more pages and the more useful content the more the search engines will like you.

Just remember, once these steps have been completed, keep improving and keep building, the search engines don't care if you don't get it right first go, keep improving content and the search engines will start to take notice.