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PPC Campaigns

Pay per click campaigns ( PPC Campaigns ) are great option for SEO (Search Engine Optimisation) when a website is brand new, when your keywords and website are not yet showing strongly in the search engine results pages, as you can probably guess your organic search optimisation will take a certain amount of time depending how you do the optimising and will not show SEO results straight away.

For example If I want to optimise this website to be picked up by the search engines by the keywords SEO and search engine optimisation ( Which I Do!) I realise this website being very new (11-January-2010) until it starts showing up with my keywords, (hopefuly within 6 months) much sooner for my many long tail keywords, especially if I optimise the site well and have plenty of great content, if I want my website to show up before that I will need to run a pay per click adwords campaign.

They are the results you see on the right hand side of the page when you do a search with most search engines, this is how the really make their money!

You will need to go to the daily auction that the search engines run and bid for the keywords SEO and search engine optimisation, which could be quite expensive, other keyword could be auchined off for just a few cents, depending how popular they are.