
An SEO campaign will research, identify and target keywords and phrases that are relevant to you product or service and are being searched for in the search engines, next step is to isolate the words that are more likely to bring in more targeted customers, rather than tire kickers.
Have you heard anyone say recently, "have you seen the yellow pages"? Probably not! The phrase you are more likely to hear is "JUST GOOGLE IT!" This is going to becoming a more and more popular way to find products and services over the next few years and search engine optimization will be seen as the Vehicle to bring it to you.
After Studying everything I could about SEO over the last few years, it's easy to see what Google is trying to achieve. Google has such a smart technology today that when any keyword is typed into its search engine, there is a 98 percent chance that you will find exactly what you were looking for on the very first page.
This is Great..! But can also become a problem, it is a problem if you cant get your website on to the front page of Google, this is why SEO has become so important, sure you can pay to get on the front page (adwords) but if you look at the internet and conversion rate statistics, you will easily learn how fast your budget will disappear.
It takes approximately 100 unique visitors to your website to convert into one online sale, maybe two if you have a great product and even better sales copy then if you look at the average ppc is between 50c- $1.00 That is going to be a long hard road to making any money once your expenses have been deducted.
Search engine marketing helps generate free traffic that can lead to business growth and increased traffic to your website, It can help you achieve your business goals... Imagine an extra 10,000 new customers (that just happen to be looking for your products) walking past your front door every single month.
That's what is happening month after month if your website is sitting on the front page of google. This figure was just researched on "Jiu Jitsu gi" a martial arts uniform one of our clients are selling.
We have already helped dozens of companies large and small to improve the viability in the search engines for the keywords their customers have been searching for, this in turn has helped them achieve their business goals, at the same time given these companies a new direction for growth.
First we analyze your business and your website, brainstorm a dozen or so Keywords or keyword phrases that best describes your products and services.
Next we go over the structural and technical adjustments we may need to perform on your website in order to make it comparable with search engines and website visitors.
We will also need to look at the off page factors of link building, article submission and social media representation, the amount of off page implementation will largely depend open the level of competition for the selected keyword phrases and a ongoing campaign may be required to secure a strong lead in the major search engines.
We will place a piece of code inside the websites which will allow us to carefully analyze the website traffic, this data will give us feedback on the phrases that are generating the traffic, this will allow us to get an idea if this new traffic is generating the outcome we are desire, ie... leads, sales email subscriptions ect.
We provide you with a monthly report on all the website statistics that we gather.
We take great pride in helping our customers bring in highly targeted traffic to their website, we also work with you to convert the visitors that arrive at your website.